Digital marketing tools, tips, and resources for savvy online business owners.
There is definitely an online service provider “vernacular” that is easy to slip into. Though it might not be as conspicuous to our clients outside of the space (which, at the end of the day, is really what matters) it’s definitely noticeable if you’ve been in this industry long enough to notice. At best, it’s […]
When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost. What is copywriting? Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]
We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]
No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer. That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]