An image used to promote a blog post about word alternatives for overused words in the online service provider industry. Found on Dupe Photos.

90+ Unexpected Word Alternatives to Use in Your Copy

Copywriting Resources

There is definitely an online service provider “vernacular” that is easy to slip into. Though it might not be as conspicuous to our clients outside of the space (which, at the end of the day, is really what matters) it’s definitely noticeable if you’ve been in this industry long enough to notice. At best, it’s […]

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A photo of many people working on a phone and computer, used as the promotional image for a piece on sales and buyer psychology.

When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step.  In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]

14 Sales Psychology Tricks to Make Your Copy Better

Digital Marketing

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3 people attend a meeting. Used as the promotional image for a blog about whether or not copywriting is worth the money in 2024.

Is copywriting actually worth the money in 2024?

Copywriting FAQs

Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost.  What is copywriting?  Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]

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A black wire on a white background, used as the featured image of a blog about using ChatGPT and AI to write your website copy

We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]

Why you shouldn’t trust ChatGPT to write your website copy

Digital Marketing

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High-conversion, fill-in-the-blank website copy template for service-based entrepreneurs.

3 Valuable Copywriting Tools for Your Small Business

Copywriting Resources

No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer.  That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]

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