Why you shouldn’t trust ChatGPT to write your website copy

We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those things. But as the “free copywriter replacement” that bro-marketers tout it as? Nope. Not even close.

When it comes to engaging, worthwhile website copy, AI simply can’t do what a human can. And yes, even if you don’t consider yourself a writer, that includes you.

Let’s talk about why.

What is ChatGPT?

Let’s be real, there’s a fat chance that you’ve made it this far without learning ANYTHING about ChatGPT. But if you’re completely in the dark, we’re happy to be the ones to gently usher you into the modern age.

ChatGPT is an OpenAI-language model program that generates text or images based on user-provided prompts. It can be a powerful research tool (so long as you double check any info it provides), but more and more people are turning to it for creative solutions. While this might seem like a corner-cutting dream solution for the wannabe writers of the world, it’s an all-around bad idea.

Why do new entrepreneurs use AI for website copy?

It’s easy to see why a new business owner may use ChatGPT instead of a professional copywriter… 

$$$ Cost $$$

We can’t deny that ChatGPT is cheap. But if it doesn’t convert, is it really all that cost-effective?

We won’t leave you hanging: the answer is no. There are much more effective, low-cost tools, like this fill-in-the-blank website copy template, that gives your website a personal, human, totally you touch that ChatGPT simply can’t. 

3 reasons ChatGPT is a no-go for your website copy

Let’s get straight into it, shall we?

  1. Everyone can tell

ChatGPT isn’t slick in the slightest. The copy it generates has a “robotic”, formulaic flow that is entirely void of your brand’s voice. No matter how many prompts you feed it, you can’t escape it. As the tool grows in popularity, people are getting better and better picking out AI-generated messaging. 

  1. It can’t keep up

New brands see plenty of shifts and pivots as they grow. This requires flexibility and the ability to quickly adapt — something ChatGPT can’t provide. While a human can fluctuate, experiment, and shift, ChatGPT is limited by the guidelines you provide. 

You need to set your brand up for flexibility and be ready to make changes on a moment’s notice. You shouldn’t waste time trying to come up with new ChatGPT prompts whenever a shift occurs.

  1. People want human connection

Consumers are growing more and more disgruntled by AI. We’re all aware how the ~all-mighty algorithm~ force-feeds us content it wants us to see. It’s disingenuous and a total turn-off.

Conversion-focused websites require a human touch, a human voice. People want to connect with other people, they want to know the people behind the product. And ChatGPT will never be able to provide that. Of all of the ChatGPT limitations, this is by far the most pressing. 

AI just isn’t it

Your brand deserves better than the unoriginal robotic nonsense ChatGPT provides. Your brand deserves a unique, powerful voice that resonates and captures your ideal customers. 

And listen, we get it: cost is a MAJOR barrier for new entrepreneurs who need website copy. But ChatGPT is not the solution for improving web content. To empower budding business owners to develop and hone their own voice, we’ve created a low-cost fill-in-the-blank website copy template that’ll help you write high-conversion, personality-packed web copy in a manner of hours. 

Remember: AI is artificial. But you, your brand, and your audience aren’t.