The Clubhouse
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Digital marketing tools, tips, and resources for savvy online business owners.
“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]
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When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
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Jumping into work after the holiday lull is never easy. You’re trying to plan and prep, while your typically active audience is moving slower than usual. The silence and slowness can certainly cause some stress. But there’s a personal, engaging, low cost way to get your audience back on your side after a slow season: […]
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Instagram and TikTok business “gurus” have made many new entrepreneurs believe social media is marketing. This is those “gurus” way of selling you their product and advice without taking your actual business needs into account. Conflating marketing and social media can be detrimental for your business for two major reasons: It’s an easy trap to […]
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We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]
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As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on. Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]
