The Clubhouse
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Digital marketing tools, tips, and resources for savvy online business owners.
There is definitely an online service provider “vernacular” that is easy to slip into. Though it might not be as conspicuous to our clients outside of the space (which, at the end of the day, is really what matters) it’s definitely noticeable if you’ve been in this industry long enough to notice. At best, it’s […]
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Freebie. Lead Magnet. List Builder. Whatever you call it, if you’ve been in the online service provider industry for more than 15 minutes, you’ve heard of it. And probably been told that you “need one” or else your business will go up in flames. Or, on the flip side of the conversation, you might be […]
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Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]
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When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
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Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost. What is copywriting? Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]
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Jumping into work after the holiday lull is never easy. You’re trying to plan and prep, while your typically active audience is moving slower than usual. The silence and slowness can certainly cause some stress. But there’s a personal, engaging, low cost way to get your audience back on your side after a slow season: […]
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No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer. That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]
