A picture of conversion copywriter Kori Whitby, founder of Cool Copy Club.

The Importance of Self-Confidence as an Entrepreneur

News & Opinion

One thing that I was blessed with is self-confidence. I learned from an early age that if you do something with enough confidence and conviction, very few people will question whether or not you’re supposed to actually be doing the thing in the first place. Of course, I can’t deny the role that being white, […]


Free resource, lead magnet ideas for online service based businesses.

Freebie. Lead Magnet. List Builder. Whatever you call it, if you’ve been in the online service provider industry for more than 15 minutes, you’ve heard of it. And probably been told that you “need one” or else your business will go up in flames. Or, on the flip side of the conversation, you might be […]

10 Freebie Ideas for Online Service Providers

Business Advice


A photo of a man talking on the phone in front of his computer. Used as the featured image for a blog post from Cool Copy Club on how to DIY your brand voice and messaging strategy.

5 Questions to Help You Nail Your Brand Voice

Digital Marketing

“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]


How to keep your business from losing money during the slow summer season.

Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]

How to “Summer Proof” Your Service-based Business

News & Opinion