The Clubhouse
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Digital marketing tools, tips, and resources for savvy online business owners.
One thing that I was blessed with is self-confidence. I learned from an early age that if you do something with enough confidence and conviction, very few people will question whether or not you’re supposed to actually be doing the thing in the first place. Of course, I can’t deny the role that being white, […]
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Freebie. Lead Magnet. List Builder. Whatever you call it, if you’ve been in the online service provider industry for more than 15 minutes, you’ve heard of it. And probably been told that you “need one” or else your business will go up in flames. Or, on the flip side of the conversation, you might be […]
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“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]
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Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]
