Digital marketing tools, tips, and resources for savvy online business owners.
There is definitely an online service provider “vernacular” that is easy to slip into. Though it might not be as conspicuous to our clients outside of the space (which, at the end of the day, is really what matters) it’s definitely noticeable if you’ve been in this industry long enough to notice. At best, it’s […]
There’s a common belief in the online business space that personal brands, or brands that heavily feature their founder as the face and voice of the company, don’t need a solid messaging strategy or tone of voice. Because, if the voice of the brand is the voice of the founder, then that voice is easy […]
Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]
When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost. What is copywriting? Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]
Jumping into work after the holiday lull is never easy. You’re trying to plan and prep, while your typically active audience is moving slower than usual. The silence and slowness can certainly cause some stress. But there’s a personal, engaging, low cost way to get your audience back on your side after a slow season: […]
We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]
As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on. Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]