A photo of a hand holding a green phone against a black background used as the promotional photo for a blog post from Cool Copy Club about why brand messaging strategy is important for personal brands.

Do personal brands need a messaging strategy?

Brand Strategy

There’s a common belief in the online business space that personal brands, or brands that heavily feature their founder as the face and voice of the company, don’t need a solid messaging strategy or tone of voice. Because, if the voice of the brand is the voice of the founder, then that voice is easy […]

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How to keep your business from losing money during the slow summer season.

Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]

How to “Summer Proof” Your Service-based Business

News & Opinion

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A photo of many people working on a phone and computer, used as the promotional image for a piece on sales and buyer psychology.

14 Sales Psychology Tricks to Make Your Copy Better

Digital Marketing

When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step.  In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]

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3 people attend a meeting. Used as the promotional image for a blog about whether or not copywriting is worth the money in 2024.

Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost.  What is copywriting?  Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]

Is copywriting actually worth the money in 2024?

Copywriting FAQs

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A product photo of The Market Research Vault, a market research and messaging resource for creative service providers.

How to Use Market Research to Heat Up a Cold Audience

Digital Marketing

Jumping into work after the holiday lull is never easy. You’re trying to plan and prep, while your typically active audience is moving slower than usual.  The silence and slowness can certainly cause some stress. But there’s a personal, engaging, low cost way to get your audience back on your side after a slow season: […]

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A black wire on a white background, used as the featured image of a blog about using ChatGPT and AI to write your website copy

We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]

Why you shouldn’t trust ChatGPT to write your website copy

Digital Marketing

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A woman stands in the middle of a flurry of white paper in an office. Used for a promotional image on Cool Copy Club's 2024 Digital Marketing trend predictions.

CCC State of the Union: Digital Marketing Trends for 2024

News & Opinion

As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on.  Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]

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