The Clubhouse
WELCOME TO
Digital marketing tools, tips, and resources for savvy online business owners.
One thing that I was blessed with is self-confidence. I learned from an early age that if you do something with enough confidence and conviction, very few people will question whether or not you’re supposed to actually be doing the thing in the first place. Of course, I can’t deny the role that being white, […]
CONTINUE READING
Freebie. Lead Magnet. List Builder. Whatever you call it, if you’ve been in the online service provider industry for more than 15 minutes, you’ve heard of it. And probably been told that you “need one” or else your business will go up in flames. Or, on the flip side of the conversation, you might be […]
CONTINUE READING
“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]
CONTINUE READING
When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
