A photo of a man talking on the phone in front of his computer. Used as the featured image for a blog post from Cool Copy Club on how to DIY your brand voice and messaging strategy.

5 Questions to Help You Nail Your Brand Voice

Digital Marketing

“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]

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A photo of many people working on a phone and computer, used as the promotional image for a piece on sales and buyer psychology.

When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step.  In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]

14 Sales Psychology Tricks to Make Your Copy Better

Digital Marketing

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