A photo of a man talking on the phone in front of his computer. Used as the featured image for a blog post from Cool Copy Club on how to DIY your brand voice and messaging strategy.

5 Questions to Help You Nail Your Brand Voice

Digital Marketing

“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]

CONTINUE READING

A photo of many people working on a phone and computer, used as the promotional image for a piece on sales and buyer psychology.

When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step.  In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]

14 Sales Psychology Tricks to Make Your Copy Better

Digital Marketing

CONTINUE READING

A black wire on a white background, used as the featured image of a blog about using ChatGPT and AI to write your website copy

Why you shouldn’t trust ChatGPT to write your website copy

Digital Marketing

We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]

CONTINUE READING

A desk with a laptop on it and a black chair in front of it, used as the promotional image for a blog post on whether it's better to DIY or hire out your business' website copy.

How to handle your copywriting efforts. One of a small business owner’s finer challenges. Should you really write it yourself? Or maybe it’s better to hire someone else?  This decision isn’t as simple as it seems. By writing it yourself, you’ll have to invest your time. By hiring someone, you’ll need to invest money. When […]

Write It Yourself or Hire Out? How To Find Your Best Copywriting Fit

Copywriting FAQs

CONTINUE READING

High-conversion, fill-in-the-blank website copy template for service-based entrepreneurs.

3 Valuable Copywriting Tools for Your Small Business

Copywriting Resources

No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer.  That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]

CONTINUE READING