A picture of conversion copywriter Kori Whitby, founder of Cool Copy Club.

The Importance of Self-Confidence as an Entrepreneur

News & Opinion

One thing that I was blessed with is self-confidence. I learned from an early age that if you do something with enough confidence and conviction, very few people will question whether or not you’re supposed to actually be doing the thing in the first place. Of course, I can’t deny the role that being white, […]

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How to keep your business from losing money during the slow summer season.

Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]

How to “Summer Proof” Your Service-based Business

News & Opinion

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A woman stands in the middle of a flurry of white paper in an office. Used for a promotional image on Cool Copy Club's 2024 Digital Marketing trend predictions.

CCC State of the Union: Digital Marketing Trends for 2024

News & Opinion

As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on.  Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]

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