Digital marketing tools, tips, and resources for savvy online business owners.
We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]
How to handle your copywriting efforts. One of a small business owner’s finer challenges. Should you really write it yourself? Or maybe it’s better to hire someone else? This decision isn’t as simple as it seems. By writing it yourself, you’ll have to invest your time. By hiring someone, you’ll need to invest money. When […]
As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on. Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]
No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer. That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]