A black wire on a white background, used as the featured image of a blog about using ChatGPT and AI to write your website copy

Why you shouldn’t trust ChatGPT to write your website copy

Digital Marketing

We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]

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A desk with a laptop on it and a black chair in front of it, used as the promotional image for a blog post on whether it's better to DIY or hire out your business' website copy.

How to handle your copywriting efforts. One of a small business owner’s finer challenges. Should you really write it yourself? Or maybe it’s better to hire someone else?  This decision isn’t as simple as it seems. By writing it yourself, you’ll have to invest your time. By hiring someone, you’ll need to invest money. When […]

Write It Yourself or Hire Out? How To Find Your Best Copywriting Fit

Copywriting FAQs

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A woman stands in the middle of a flurry of white paper in an office. Used for a promotional image on Cool Copy Club's 2024 Digital Marketing trend predictions.

CCC State of the Union: Digital Marketing Trends for 2024

News & Opinion

As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on.  Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]

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High-conversion, fill-in-the-blank website copy template for service-based entrepreneurs.

No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer.  That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]

3 Valuable Copywriting Tools for Your Small Business

Copywriting Resources

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