The Clubhouse
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Digital marketing tools, tips, and resources for savvy online business owners.
There is definitely an online service provider “vernacular” that is easy to slip into. Though it might not be as conspicuous to our clients outside of the space (which, at the end of the day, is really what matters) it’s definitely noticeable if you’ve been in this industry long enough to notice. At best, it’s […]
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One thing that I was blessed with is self-confidence. I learned from an early age that if you do something with enough confidence and conviction, very few people will question whether or not you’re supposed to actually be doing the thing in the first place. Of course, I can’t deny the role that being white, […]
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Freebie. Lead Magnet. List Builder. Whatever you call it, if you’ve been in the online service provider industry for more than 15 minutes, you’ve heard of it. And probably been told that you “need one” or else your business will go up in flames. Or, on the flip side of the conversation, you might be […]
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There’s a common belief in the online business space that personal brands, or brands that heavily feature their founder as the face and voice of the company, don’t need a solid messaging strategy or tone of voice. Because, if the voice of the brand is the voice of the founder, then that voice is easy […]
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“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]
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Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]
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When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
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Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost. What is copywriting? Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]
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Jumping into work after the holiday lull is never easy. You’re trying to plan and prep, while your typically active audience is moving slower than usual. The silence and slowness can certainly cause some stress. But there’s a personal, engaging, low cost way to get your audience back on your side after a slow season: […]
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Instagram and TikTok business “gurus” have made many new entrepreneurs believe social media is marketing. This is those “gurus” way of selling you their product and advice without taking your actual business needs into account. Conflating marketing and social media can be detrimental for your business for two major reasons: It’s an easy trap to […]
