How to handle your copywriting efforts. One of a small business owner’s finer challenges. Should you really write it yourself? Or maybe it’s better to hire someone else? 

This decision isn’t as simple as it seems. By writing it yourself, you’ll have to invest your time. By hiring someone, you’ll need to invest money. When you’re just building your brand, it may feel like you can’t invest in either. 

Wipe the sweat from your brow and take a deep breath. In this guide, we’ll help you come to the best decision for where your business is at. Keep reading to learn more. 

Seriously, What is Conversion Copy? 

To put it simply: conversion copy is words that make your audience take action. The main focus of these words is to aid brand-building and sales. It’s your service pages, your home page, your core brand messaging. 

It differs from content writing (like this blog post) because it’s not continuous posting and it has a distinct, sales-driven purpose. Copy is timeless, content is timely. Of course, there’s some overlap, but distinguishing the two will help you narrow your focus. 

Okay but, is Copywriting Really Necessary? 

We’re not being dramatic when we say effective copywriting can make or break your business. A beautifully designed website may draw someone’s attention, but the words are what hold it there. 

Words address your audiences’ needs, and the problem they’re trying to solve, then deliver them the solution, your product or service. You need words to connect with people and you need this connection to succeed. Yes, you absolutely need copy. 

So…DIY vs. hire? What’s best for you? Let’s talk about it. 

When to Write Copy Yourself 

This section is gonna deliver some hard truths, but that’s because we’re passionate about budding entrepreneurs and small businesses flourishing. 

Let’s get straight to the point: DIY copywriting is typically the best brand for new service providers. 

Why? Because over the next few months (sometimes even years), your brand is gonna change. A lot. You’ll be experimenting with new strategies, narrowing down your audience, and trying to find your voice in the market. As this is happening, your copy will need to change, too. 

Too many clients come to us right after launching their self-funded, service-based businesses, eager to invest in copywriting, only for everything about their business to change three months  later. Investing in a professional copywriter too early into your tenure as a service-based entrepreneur is a waste of time and money and doesn’t let the copy do its job. 

However, this doesn’t mean you have to go in completely alone. If you’re not a writer, then use DIY tools, like my website copy template or this sales page copy template, to write powerful, conversion-driven copy for a third of the price of done for you copywriting. Plus, you’ll gain an understanding of what works (and what doesn’t) when it comes to conversion copywriting. You can even use these skills in every area of your business: content, email marketing, social media, and beyond. 

When to Hire a Copywriter

Once you’ve established your brand and have solid profit margins, then you can come to us for done-for-you business copywriting that levels everything up and takes writing off your plate for good. Plus, after having done it yourself for a good bit, you’ll be confident asking for what you want and know how to direct your brand’s voice. 

The only time we’d recommend a new business invest in copywriting is for funded startups, product-based, and lifestyle businesses. These are already established brands that have likely invested in brand building and have people to please and something to prove. They’ll benefit from investing in brand messaging strategy and professional copywriting right off the bat. 

Other people who can benefit from professional copywriting services include:

• You’re an established business undergoing a rebrand. 
• You’re an established business with a loyal customer base that is struggling to convert new clients. 
• You’re launching a new product or service (or relaunching an old one). 
• Your established business has undergone lots of changes since your website first launched and you need a facelift. 

Copywriting Strategies For Any Business

Whether you’re just starting your business or prepping for your biggest launch yet, we have tons of copywriting tools for you. Head over to the shop to get the copy resources and copywriting tips that we’ve used to help clients grow six and seven-figure businesses.