A photo of a hand holding a green phone against a black background used as the promotional photo for a blog post from Cool Copy Club about why brand messaging strategy is important for personal brands.

Do personal brands need a messaging strategy?

Brand Strategy

There’s a common belief in the online business space that personal brands, or brands that heavily feature their founder as the face and voice of the company, don’t need a solid messaging strategy or tone of voice. Because, if the voice of the brand is the voice of the founder, then that voice is easy […]