Digital marketing tools, tips, and resources for savvy online business owners.
Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]
Instagram and TikTok business “gurus” have made many new entrepreneurs believe social media is marketing. This is those “gurus” way of selling you their product and advice without taking your actual business needs into account. Conflating marketing and social media can be detrimental for your business for two major reasons: It’s an easy trap to […]
As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on. Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]