How to keep your business from losing money during the slow summer season.

How to “Summer Proof” Your Service-based Business

News & Opinion

Summer is historically a slow time for service-based businesses. Your target audience is slowing down to take vacations, spend time with their family, and pump the breaks on the hustling that they’ve focused on in the first half of the year. And can you blame them? Chances are, you’re in the mood to do the […]

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A photo of a brunette girl with price tag stickers covering her face. Used as the featured image in a blog post about how to market your business without using social media.

Instagram and TikTok business “gurus” have made many new entrepreneurs believe social media is marketing. This is those “gurus” way of selling you their product and advice without taking your actual business needs into account.  Conflating marketing and social media can be detrimental for your business for two major reasons:  It’s an easy trap to […]

Money Making Marketing for Entrepreneurs Who Hate Social Media

Digital Marketing

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A woman stands in the middle of a flurry of white paper in an office. Used for a promotional image on Cool Copy Club's 2024 Digital Marketing trend predictions.

CCC State of the Union: Digital Marketing Trends for 2024

News & Opinion

As we settle into 2024, we’re starting to see the marketing shifts planted in 2023 bloom. Here are the predicted trends you’ll want to get on board with — before less-savvy marketers catch on.  Long-form content stealing the spotlight As a collective, consumers are pushing back against mindless microcontent stealing away our attention spans. We […]

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