A photo of a hand holding a green phone against a black background used as the promotional photo for a blog post from Cool Copy Club about why brand messaging strategy is important for personal brands.

Do personal brands need a messaging strategy?

Brand Strategy

There’s a common belief in the online business space that personal brands, or brands that heavily feature their founder as the face and voice of the company, don’t need a solid messaging strategy or tone of voice. Because, if the voice of the brand is the voice of the founder, then that voice is easy […]


A photo of a man talking on the phone in front of his computer. Used as the featured image for a blog post from Cool Copy Club on how to DIY your brand voice and messaging strategy.

“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]

5 Questions to Help You Nail Your Brand Voice

Digital Marketing


A photo of many people working on a phone and computer, used as the promotional image for a piece on sales and buyer psychology.

14 Sales Psychology Tricks to Make Your Copy Better

Digital Marketing

When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step.  In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]


3 people attend a meeting. Used as the promotional image for a blog about whether or not copywriting is worth the money in 2024.

Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost.  What is copywriting?  Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]

Is copywriting actually worth the money in 2024?

Copywriting FAQs


A black wire on a white background, used as the featured image of a blog about using ChatGPT and AI to write your website copy

Why you shouldn’t trust ChatGPT to write your website copy

Digital Marketing

We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]


High-conversion, fill-in-the-blank website copy template for service-based entrepreneurs.

No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer.  That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]

3 Valuable Copywriting Tools for Your Small Business

Copywriting Resources