The Clubhouse
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Digital marketing tools, tips, and resources for savvy online business owners.
Freebie. Lead Magnet. List Builder. Whatever you call it, if you’ve been in the online service provider industry for more than 15 minutes, you’ve heard of it. And probably been told that you “need one” or else your business will go up in flames. Or, on the flip side of the conversation, you might be […]
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There’s a common belief in the online business space that personal brands, or brands that heavily feature their founder as the face and voice of the company, don’t need a solid messaging strategy or tone of voice. Because, if the voice of the brand is the voice of the founder, then that voice is easy […]
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“Brand voice” is just one of those brand-building things. It feels squishy and confusing and ever-changing in a way that you’re not even sure that you actually know what it is. Not only that, but marketers looooooove to use “brand voice” as a hot-button topic. You need it. No actually, you don’t need it. Before […]
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When it comes to writing effective, fun-to-read copy for your website, your offers, and even your social media marketing, being a decent writer is just the first step. In fact, we would argue that being a decent writer is only about 20% of the job. The rest of the work comes from research skills, knowing […]
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Deciding what business investments are most worth it in 2024? We’re here to help you consider why a copywriting investment is always worth the cost. What is copywriting? Copywriting is more than just words. It involves crafting evocative text that effectively markets a brand, service, or product to your audience. Creating the perfect copy requires […]
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We won’t shy away from the fact that we’re ChatGPT haters. Sure, it has its uses (we’ve tried it for SEO, meal prepping, having conversations in French, and curating a list of all the Taylor Swift songs that include the words “haunted,” “haunting,” and “ghost” for a Halloween party playlist). It was decent at those […]
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No matter how word-averse you are, your brand needs stellar, persuasive copy to succeed (even Forbes agrees.) Every single word you write is a chance to catch someone’s eye and convert them to a lifetime customer. That sounds like a lot of pressure, especially if you’re not a writer, but don’t panic. There are plenty […]
