COUNT ME IN!
THE BRAND MESSAGING WORKSHOP
A live, two day event to help you strategize messaging that captivates your dream clients, confidently articulate your value, & finally know WTF to say to actually connect with your audience.
$190
LEARN HOW FOR $190
Brand messaging strategy has never been more important than it is right now. With infinite options being thrown at them every moment of every day, consumers are looking for a genuine connection with the businesses they invest their time, money, and energy into. The brands that understand the art of language, connection, and personality are the ones that land the sale.
If your inbox has been crickets lately, you're not alone. Having the tools and skills to build genuine connections with your audience using your words helps. A lot.
You know your services. You know your dream clients. So why does it feel impossible to connect the two?
Even though you spent HOURS of your life that you'll never get back AGONIZING over that one headline...
DOES YOUR COPY read like a corny chatgpt output?
Be 100% honest with me...
DO ALL YOUR IDEAS SOUND NOBEL PRIZE WINNING-LEVEL GENIUS IN YOUR HEAD BUT END UP SOUNDING LIKE THIS WHEN YOU FINALLY WRITE THEM DOWN?
Because when you're on calls you can just show up as your authentic self without the added stress of social media trends, algorithms, click through rates, and conversions.
ARE YOUR CLIENTS ALWAYS "PLEASANTLY SURPRISED" BY HOW FUNNY and gosh darn charming YOU ARE IRL?
Then I better see your beautiful face on 4/29. Because you need two doses of personality-driven messaging strategy, stat.
SAVE YOUR SEAT!
POSITIONING
- Auditing your current brand perception.
- Understanding your competitive landscape.
- Using out-of-market-inspiration to make your copy & content the best it's ever been.
- Building actually useful ideal client avatars.
- Using your messaging to connect your big-picture goals to your audience's desires.
Day one!
DON'T MISS OUT!
PERSONA
- Understanding your brand persona.
- Building your unique tone of voice.
- Creating messaging pillars your audience will love to engage with.
- Curating your one-of-a-kind brand dictionary & brand icons.
- Writing a mission statement, taglines, unique value proposition, & IG bio that will activate your ideal clients.
Day two!
SEE YOU THERE!
BONUSES
- The exact brand messaging guideline template that I use for my four & five-figure clients.
- A brainstorm & note taking workbook for all the lightbulb moments that happen over the course of our time together.
- Lifetime access to the replay.
- Earlybird pricing! When the recorded version of this training hits the Cool Copy Club shelves, the price is going up!
Because, duh!
here's what's going down:
WOW!
DAY TWO!
POSITIONING
PERSONA
DAY ONE!
SO COOL!
Auditing your current brand perception.
Understanding your competitive landscape.
Building actually useful ideal client avatars.
Using your messaging to connect your big-picture goals to your audience's desires.
Using out-of-market inspiration to make your copy & content the best it's ever been.
Understanding your brand persona.
Building your unique tone of voice.
Curating your one-of-a-kind brand dictionary & brand icons.
Writing a mission statement, taglines, unique value proposition, & IG bio that will activate your ideal clients.
Creating messaging pillars your audience will love to engage with.
SAVE YOUR SEAT
DON'T MISS OUT
brand messaging guidelines template
"The one you share with your four & five figure clients???" The very same. So you can create and update your own, personalized brand messaging guidelines.
& OBVIOUSLY THERE ARE BONUSES:
brainstorm workbook
For all the big ideas, "for later" memos, and lightbulb moments that come up over the course of the workshop.
"FOR LIFE" REPLAY ACCESS
For those who can't make it to the live call, and those who want to rewatch and reflect on our time together.
EARLYBIRD PRICING
Once we add the recorded version of this training to the Cool Copy Club shop, the investment will go from $197 -> $250 and won't include any live elements like the Q&A session.
SEE YOU THERE!
SAVE YOUR SEAT!
They don't have better services, richer customers, or a "secret sauce."
...and they know how to use it to cut through the fluffy BS and straight to the core of what their dream clients need to hear in order to buy literally anything from them.
If that's the kind of influence you're looking for, this isn't an event that you want to miss out on.
That booked out business that does the same exact thing as you?
they have better messaging
I MADE MY SIGNATURE STRATEGY SERVICE 9X CHEAPER & 100% MORE DIY-FRIENDLY
Because let's be so forreal... even though we know how important an unshakeable brand messaging strategy is, we don't have the kind of $$$$ to spend on it right now. Especially not when you're still in the client-to-client, "figuring it out" stages of entrepreneurship.
Luckily for you, those "I'm lost & confused" stages of being a business owner are my sweet spot. They're where I've helped my clients pivot into their dream roles, stack their books with completely perfect, 10/10 clients, and launch multi-six-figure offers. And at the end of this month, I'm going to teach you how to leverage your messaging to go from:
"I'm good at what I do but I don't know how to articulate it."
to:
"I know exactly what to say to bring my people to me."
LET ME TEACH YOU HOW
$190
or 2 payments of $95
QUESTIONS?
WHAT'S THE INVESTMENT? ARE THERE PAYMENT PLANS?
The investment for the Brand Messaging Workshop is $190 (USD) and includes access to both days of the workshop, Q&A sessions, and all of the bonus resources and templates included in the workshop.
You can either pay for admission in full, or split the investment into two payments of $95.
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WILL THERE BE A RECORDING?
Yes! There will be a recording of both days of the workshop sent out to all attendees afterwards alongside all of the bonus resources.
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WHAT BONUS RESOURCES ARE YOU GIVING OUT?
Workshop attendees will receive my Brand Messaging Strategy Guideline template, a workbook to take notes, brainstorm big ideas, and jot down lightbulb moments during the sessions, and live Q&A sessions at the end of each day. Plus, I'll probably throw in some bonus goodies because I can't help myself.
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WHEN IS THIS HAPPENING?
This live, two day workshop series will be taking place on May 6 & 7th, 2024. The sessions will be two hours long, including at least 15 minutes for Q&A at the end, and are scheduled for 3-5pm Central Time. If you're out of the country, working, or unable to attend one or both live sessions for whatever reason, a recording of each day's workshop will be sent out to each attendee.
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CAN'T I JUST WAIT FOR YOU TO ADD THIS WORKSHOP TO THE SHOP?
Definitely! If you'd rather wait for the recorded version of the workshop to be listed in the Cool Copy Club shop, then that's totally fine!
Though it is worth noting that live attendees are getting "earlybird" pricing, and the investment will go from $190 -> $250 when the workshop is added to the shop. Live attendees also get access to live Q&A sessions and exclusive bonus resources.
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SAVE YOUR SEAT!
POSITIONING
- Auditing your current brand perception.
- Understanding your competitive landscape.
- Using out-of-market-inspiration to make your copy & content the best it's ever been.
- Building actually useful ideal client avatars.
- Using your messaging to connect your big-picture goals to your audience's desires.
Day one!
DON'T MISS OUT!
PERSONA
- Understanding your brand persona.
- Building your unique tone of voice.
- Creating messaging pillars your audience will love to engage with.
- Curating your one-of-a-kind brand dictionary & brand icons.
- Writing a mission statement, taglines, unique value proposition, & IG bio that will activate your ideal clients.
Day two!
SEE YOU THERE!
BONUSES
- The exact brand messaging guideline template that I use for my four & five-figure clients.
- A brainstorm & note taking workbook for all the lightbulb moments that happen over the course of our time together.
- Lifetime access to the replay.
- Earlybird pricing! When the recorded version of this training hits the Cool Copy Club shelves, the price is going up!
Because, duh!
here's what's going down:
WOW!
DAY TWO!
POSITIONING
PERSONA
DAY ONE!
SO COOL!
Auditing your current brand perception.
Understanding your competitive landscape.
Building actually useful ideal client avatars.
Using your messaging to connect your big-picture goals to your audience's desires.
Using out-of-market inspiration to make your copy & content the best it's ever been.
Understanding your brand persona.
Building your unique tone of voice.
Curating your one-of-a-kind brand dictionary & brand icons.
Writing a mission statement, taglines, unique value proposition, & IG bio that will activate your ideal clients.
Creating messaging pillars your audience will love to engage with.
SAVE YOUR SEAT
DON'T MISS OUT
brand messaging guidelines template
"The one you share with your four & five figure clients???" The very same. So you can create and update your own, personalized brand messaging guidelines.
& OBVIOUSLY THERE ARE BONUSES:
brainstorm workbook
For all the big ideas, "for later" memos, and lightbulb moments that come up over the course of the workshop.
"FOR LIFE" REPLAY ACCESS
For those who can't make it to the live call, and those who want to rewatch and reflect on our time together.
EARLYBIRD PRICING
Once we add the recorded version of this training to the Cool Copy Club shop, the investment will go from $197 -> $250 and won't include any live elements like the Q&A session.
SEE YOU THERE!
LET'S STRATEGIZE
Because let's be honest- that Great Value-level generic, "everything I write sounds like a bad ChatGPT response" messaging might have brought in a few "meh" clients for you in the past, but it's not doing anything to show off all the weird, silly, relationship-forging parts of you that have people lining up to work with you.
My approach to messaging strategy makes your brand *THAT* gurl.
Because I make it the cement that closes the gap between your brand, your personality, and your dream clients. For good. Want to learn how to use your messaging strategy to write copy and content that has dream clients instantly falling head over heels for you?
It's time to add some personality to your personal brand.
DISCLAIMER: Your level of success in attaining results from this workshop and any Cool Copy Club resources, templates, or tools depends on, but is not limited to: the time you spend implementing the resources, ideas and techniques applied, your existing knowledge and skillsets, budget, support team or employees, your network, and your individual situation. While we make every effort to ensure that we accurately represent all of our products and resources, we do not guarantee any results, earnings, or outcomes.